Mahindra has revolutionized the off-road SUV segment with the launch of the highly anticipated Thar Roxx, a premium 5-door version of its iconic Thar. Starting at an attractive price point of Rs. 14 lakhs, this adventure vehicle combines legendary off-road prowess with family-friendly luxury features.
The Thar Roxx represents a significant evolution, transforming the traditional hardcore off-roader into a versatile vehicle that serves both weekend adventures and daily family transportation needs without compromising its rugged DNA.
This premium offering bridges the gap between hardcore off-roaders and family-friendly SUVs, creating a unique niche that appeals to adventure enthusiasts who refuse to compromise on comfort and modern technology.
Table of Contents
Bold Design Evolution: Rugged Meets Sophisticated
The Thar Roxx maintains the iconic Thar’s bold muscular stance while incorporating sophisticated design elements for a more premium appearance that commands attention on any terrain.
The front fascia features a redesigned six-slat grille flanked by projector headlamps and distinctive C-shaped LED DRLs. This modern, upmarket look preserves the Thar’s aggressive character while adding contemporary sophistication.
The most significant change is the addition of two extra doors, transforming the traditional Thar into a practical family vehicle. The rear door handles integrate seamlessly into the C-pillar for cleaner aesthetics.
Key Design Elements:
- Flared wheel arches housing impressive 18-inch alloy wheels (up to 19-inch on higher trims)
- LED tail lamps with distinctive light signature
- Tailgate-mounted spare wheel preserving classic SUV silhouette
- Substantial 2850mm wheelbase providing enhanced stability and interior space
Engine Performance and Capabilities
The Thar Roxx offers two powerful engine options designed to deliver exceptional performance across diverse driving conditions and terrain challenges.
| Engine Specification | 2.0L mStallion Petrol | 2.2L mHawk Diesel |
|---|---|---|
| Power Output | 177 PS | 175 PS (152 PS lower variants) |
| Torque | 380 Nm | 370 Nm (330 Nm lower variants) |
| Transmission | 6MT / 6AT | 6MT / 6AT |
| Drive Options | 2WD (RWD) | 2WD (RWD) / 4WD |
| Fuel Efficiency (ARAI) | 12.4 kmpl | 15.2 kmpl |
The advanced suspension system features independent double wishbone front suspension and multi-link rear suspension with Watts linkage, delivering improved on-road comfort without sacrificing off-road capability.
Off-Road Features:
- Selectable 4WD with high and low range transfer case
- Electronic locking differential on top variants
- Impressive 650mm water wading depth capability
- Multiple drive modes: Normal, Grass/Gravel/Snow, Mud/Rut, and Sand
Premium Interior: Technology Meets Luxury
The Thar Roxx’s cabin completely reimagines the traditional Thar experience with premium materials, advanced technology, and exceptional comfort features that rival luxury SUVs.
Interior Highlights:
- Dual-tone interior theme with Beige-Black or exclusive Mocha Brown options
- Premium leatherette upholstery with soft-touch materials throughout
- Panoramic sunroof extending across both seating rows
- 10.25-inch touchscreen infotainment with wireless Apple CarPlay/Android Auto
- 10.25-inch fully digital driver’s display with comprehensive information
- 9-speaker Harman Kardon premium sound system
Comfort Features:
- Multi-zone automatic climate control with rear AC vents
- Ventilated front seats with 6-way power adjustment for driver
- Deep reclining rear seats with center armrest
- Dedicated USB Type-C charging ports for rear passengers
- Generous 447 liters of boot space for extended journeys
Comprehensive Safety Features
Mahindra has prioritized safety with an impressive array of advanced features that provide protection and peace of mind across all driving conditions.
| Safety Feature | Availability | Benefit |
|---|---|---|
| Airbags | 6 airbags standard | Comprehensive crash protection |
| ADAS Features | From AX3L variant upward | Advanced driver assistance |
| Electronic Stability Program | Standard | Enhanced vehicle control |
| Hill Descent Control | Standard | Controlled steep descents |
| All-wheel Disc Brakes | Standard | Superior stopping power |
| 360-degree Camera | Higher variants | Complete visibility |
| TPMS | Standard | Tire pressure monitoring |
| Electronic Parking Brake | Higher variants | Convenience and safety |
The comprehensive ADAS suite includes adaptive cruise control, lane keep assist, and other Level 2 autonomous features that enhance both safety and driving convenience.
Variant Structure and Competitive Pricing
The Thar Roxx offers six main variants with different powertrain combinations to cater to diverse customer preferences and budget requirements.
| Variant | Starting Price (Ex-showroom) | Key Features |
|---|---|---|
| MX1 | Rs. 12.99 lakh (Petrol) / Rs. 13.99 lakh (Diesel) | 6 airbags, LED DRLs, 18-inch wheels |
| MX3 | Rs. 14.99 lakh (Petrol AT) / Rs. 15.99 lakh (Diesel MT) | 8-inch touchscreen, cruise control |
| AX3L | Rs. 16.99 lakh (Diesel MT) | 10.25-inch screens, ADAS features |
| MX5 | Rs. 16.49 lakh (Petrol) / Rs. 16.99 lakh (Diesel) | Enhanced comfort, better audio |
| AX5L | Rs. 18.99 lakh (Diesel AT) | Panoramic sunroof, premium audio |
| AX7L | Rs. 18.99 lakh (Diesel MT) / Rs. 23.09 lakh (Diesel AT 4WD) | Full ADAS, 4WD option, premium features |
Recent Updates and Enhancements
In March 2025, Mahindra enhanced the Thar Roxx with three significant convenience features that further refine its premium character while maintaining competitive pricing.
New Features Added:
- Keyless entry with advanced request sensors
- Sliding co-driver (passenger) armrest for enhanced comfort
- Aerodynamic wipers for reduced cabin noise levels
These thoughtful additions demonstrate Mahindra’s commitment to continuously improving the ownership experience and addressing customer feedback.
Color Options and Personalization
The Thar Roxx offers seven attractive color options to suit different aesthetic preferences and personality expressions.
Available colors include Everest White, Stealth Black, Nebula Blue, Battleship Gray, Deep Forest, Tango Red, and Burnt Sienna, providing ample personalization choices.
Unique Market Positioning
The Thar Roxx occupies a distinctive position in the Indian automotive market, competing with the Force Gurkha 5-door in the off-road segment while also challenging urban SUVs like Hyundai Creta and Kia Seltos.
Its premium features and comfortable cabin create a compelling alternative for buyers seeking something different from conventional urban SUVs without sacrificing adventure capability.
Exceptional Value Proposition
Starting at Rs. 14 lakhs, the Thar Roxx delivers exceptional value considering its comprehensive feature list, performance capabilities, and the prestige associated with the legendary Thar brand.
The vehicle successfully bridges adventure and practicality, making it suitable for both weekend off-road adventures and comfortable daily family transportation needs.
Future of Adventure SUVs
The Thar Roxx represents the future direction of adventure vehicles – combining rugged capability with luxury comfort and advanced technology that modern families demand.
This evolution demonstrates how traditional off-roaders can adapt to contemporary needs without losing their core identity and capability that enthusiasts cherish.
Conclusion
The Mahindra Thar Roxx represents a remarkable evolution of the iconic Thar nameplate. By adding two extra doors, premium features, and enhanced comfort without sacrificing legendary off-road capability, Mahindra has created a versatile vehicle for modern adventure enthusiasts.
With its blend of rugged aesthetics, premium interior, and exceptional performance, the Thar Roxx appeals to both traditional Thar enthusiasts and family-oriented buyers seeking unique alternatives to conventional SUVs.
Frequently Asked Questions
Q: Does the Thar Roxx come with 4×4 capability?
A: Yes, 4×4 is available exclusively with diesel engine variants in higher trims for serious off-road capability.
Q: What ADAS features does the Thar Roxx offer?
A: From AX3L variant upward, it offers Level 2 ADAS including adaptive cruise control and lane keep assist.
Q: What is the boot space capacity of the Thar Roxx?
A: The Thar Roxx offers generous 447 liters of boot space, substantially more than the 3-door Thar.
Q: Is the Thar Roxx suitable for daily family use?
A: Absolutely, with 5-door configuration, premium comfort features, and advanced safety systems, it’s perfect for daily family transportation.
